Concept,
Packaging
& AI content
Cirka Care
I developed a full concept for a new skincare brand targeting Gen Z, built on efficacy, sustainability, and essential routines.
Concept: AM / PM
Your skin gets better when you care for it: a daily ritual, clean formulas, and packaging that returns to its source. Less noise, more consistency.
AM/PM is skincare in sync. Morning = protect, night = repair. Minimal steps, no noise, no overload, for a routine that actually sticks. No over-treating, no drama: gentle formulas that work with your skin, and real results that build over time. Slow glow, long game.
Naming: Cirka Care
Minimal, global naming. Short, memorable, and international, easy to pronounce in ES/EN, and aligned with a clean, premium aesthetic. It comes from blending “Circa Skin Care,” subtly hinting at “skin” within circa.
The brand stands for skinimalism, sustainability, and ethical production, with an honest promise: clean formulas, transparency, prevention, and correction, all at an accessible price.
Circa. From the Latin circa (“around”), it evokes daily rituals and consistency, small gestures that, over time, transform the skin. It also suggests a circular economy (refill, recycling) and the skin’s own rhythms, barrier, repair, and seasonality.
Return to better skin.
The packaging is designed as a mono-material solution for easy recycling. The container uses matte plastic with a convenient refill system, reducing waste with every use. Made from PET#1 and 50% post-consumer recycled (PCR) material, it gives a second life to plastic already used and discarded by consumers, transforming it into new products.
EXPERIMENTAL - 2025
Concept, Product Design, AI Images, Rendering & Art Direction: Bárbara Fenzo