Art Direction
& AI Fashion
Farm Río
Farm Rio brand requested a series of images featuring their models wearing the new garments in urban, inspired New York western streets.
It was essential to preserve every garment’s design and detail (textures, prints, trims, drape) and maintain model consistency: the same person should be recognizable across the series, allowing small changes without altering the face.
* White background is the original image
Farm Rio “AI Editorial in New York’s Western-style”
Approach
AI-led scene generation and art direction in NYC western street locations.
Strict control of fit and garment fidelity: pattern, color, and finishes intact.
Consistent model identity throughout, with subtle styling variations.
Final color work and upscale for social, e-commerce, and print.
Outcome
A cohesive, high-impact series that places Farm Rio’s universe in a western-urban context, faithfully honoring each garment’s identity while ensuring model continuity for stronger storytelling across campaign and digital channels.
Experimental, Neural Fashion 2025
AI Platforms: Neural Fashion, Midjourney, Nano Banana
AI prompt: Bárbara Fenzo
Location: Barcelona