Art Direction
Branding & AI
Stella Hayami
Stella Hayami, is a AI model, a personal trainer specialised in fitness and aerobics. A force in motion.
With her platinum bob haircut, porcelain skin, and green eyes that seem to reflect starlight, she radiates a calm yet electrifying energy.
Raised between ritual and rhythm, she blends the discipline of her roots with the rebellion of her hyper-modern world, shaping a style that’s deeply personal yet universally magnetic.
Stella Hayami
Not only passionate, she’s precise. Stella is in constant evolution believing that true transformation begins from within.
While she chases her lifelong dream of becoming a professional dancer, one thing is certain: Stella doesn’t just wear the future, she dances through it.
A futuristic muse in the heart of NYC.
Stella Hayami posing in her fitness studio.
“A place where space breathes”
Stella Hayami x Adidas
Back to the Raw
She was designed for the future, but sometimes, even a force in motion needs to pause.
In this imagined collaboration, Stella returns to her roots, lacing up in vintage adidas, featuring textures and silhouettes once worn by generations before her.
It’s a tribute to the raw, the analog, the original.
A rebellion dressed in retro.
Experimental, Personal Project 2025
Art Direction and AI prompt: Bárbara Fenzo
Location: Barcelona